Affinity and Perception In today’s age of lifestyle branding how customers interact with your brand may be at par or eclipses product feedback. We use sentiment analysis and NLP to distill social conversations down to relevant metrics for brand affinity and perception across multiple demographics and product ranges.
PR Media Impact Analysis: Close monitoring of all public facing deployments from PR campaigns to single press releases provides impact analysis of brands, products, and public figures on traditional, social, and new media channels.
Customer Experience: Relationships between customers and products, viewers and content, or users and services is never black and white. We use a variety of online analytic and on the ground feedback tools to gather and mine experiences, helping enhance positive traits while turning dissatisfactions into business opportunities.